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How we collect and use your personal information

We respect the privacy of visitors to our digital properties and users of our products and services, and we are committed to protecting that privacy by complying with this policy. When you use our Services, we collect personal information as described below.
Personal information refers to any information that identifies or makes an individual identifiable. The definition of personal information (used interchangeably with the term “personal data” in this Privacy Policy) depends on where you are a resident.
Personal Information does not include data that has been effectively and irreversibly anonymized or aggregated so that we or others can no longer identify the individual, whether combined with other information or information.
We collect and use your personal information to support a range of different business purposes. The purposes and types of information we collect are set out in the table below and should be understood to include uses of your personal data that are compatible with the purposes listed.

Purpose	The Personal Information We Collect
To create an account with us and to manageyour account, to provide you our Services	Contact information, including email address and password, to register with our Site.
To fulfill or process orders	Identity and contact information, such as name, phone number and shipping address, and financial information or payment account information for shipping, returns, refunds, sales tax determinations and payment operations: Transaction details, such as return and refund information, gift card numbers and order history, to perform basic functions, including processing your payments and return requests and keeping you informed of order status and shipping logistics; Location data based on IP address level to customize your experience in terms of displaying the appropriate local website, language or user experience.
To provide customer service and support, or to provide you with service-related communications	Your communication history with us through various channels (such as email, phone, social media, mail, live chat and our customer service platform) to respond to your requests and keep you informed about your account and services Latest news; Photos that you upload to our Service to provide product suggestions in accordance with our Terms and Conditions.
To undertake marketing, advertising or otherpromotional activities	Contact information, such as phone numbers and email addresses, for telemarketing and email marketing purposes; Non-directly identifiable device identifiers, operating system information and cookie information to guide and measure the effectiveness of the advertising we serve; Data about how you use our services (such as browsing activity, adding items to your shopping cart, saving items, placing orders and returns) for market research, statistical analysis and to display personalized advertising based on your activities on our website and inferred interest; Contact and identifying information such as name, email address and telephone number when you voluntarily participate in competitions, market surveys, events or other marketing activities organized by us; Photos that you upload to our Services in accordance with our Terms and Conditions so that you can voluntarily demonstrate to other potential customers how your goods will look when purchased or worn; Confirm that you are a user of the social media platform on which we advertise and that you use your social media account to log into your bstjersey account.
To improve our product or service, or forpersonalization, and to provide services	Device information and usage data from our Sites or Apps for failure analysis, troubleshooting and system maintenance, and to set default options for you, such as language and currency; Display information you choose to post in public areas of the Service, such as customer reviews, and your profile photo (if you have added a photo to your profile); Cookies and tracking information are used to improve our services and customer analytics and marketing.
To prevent and investigate fraud and otherillegal activities	Information collected automatically from the Sites and Apps or through the Services, such as browser type, device information, operating system and account settings information to prevent and detect fraud and reduce financial risk; Login data for risk control and fraud reporting, Billing address used to verify payment information.
To comply with legal or compliancerequirements	Transaction history and certain identifying information to handle and resolve legal disputes, for regulatory investigation purposes, and to comply with lawful requests from competent law enforcement agencies, regulators or courts.
Other Purposes	We may use your personal information for any other appropriate purpose disclosed to you before you provided your personal information to us, or as reasonably necessary to provide the requested services or other related products and/or services.